After receiving Series B funding of US $ 24 million, Indonesian point of sale startup Moka acquired India’s contextual marketing company GetFocus for an undisclosed amount.
GetFocus is a company founded in Mumbai India in 2014 and provides indoor marketing analytics solutions for app developers.
It identify the location of mobile phone inside the malls, airports, shops, etc. It also analyze how frequent user visit certain place to enhance conversion rates and user retention. The company claims to have 10 million end users.
“We realized the need to have a very strong technology and research arm in India and acquiring Get Focus will help us strengthen our technology excellence and leadership and bring the best services for your customers, ”said Moka CEO Haryanto Tanjo, as quoted by DealStreetAsia.
Moka just got series B funding of US $ 24 million last month. The funding was led by Indian Sequoia accompanied by SoftBank Ventures in Korea, EDBI and EV Growth as well as the existing investors Mandiri Capital, Convergence, and Fenox.
The fresh funds are planned to be used to accelerate product development. A year later, Moka did experience rapid growth in retail and F & B network chains.
Now the company, which is now four years old, has served 12 thousand companies in the field of F & B, retail and beauty, with an annual transaction volume of US $ 1 billion.
Moka was established in 2014, providing end-to-end POS solutions and payments for SME companies. This solution also provides Android / iOS applications for cashiers and web-based back-office that allows store owners to monitor sales, inventory, and customer’s feedback in real-time.