Business
Pabriek Kopi Nata: Indonesian Decaf Coffee Pioneer
Coffee is one of the most favorite drinks in Indonesia. Even rows of coffee shops in big cities have increasingly mushroomed. Some people say drinking coffee is not just for mere lifestyle, but for brain storming. Only not everyone seems to be able to enjoy the whole variant of coffee. Many also complained of side effects after drinking coffee. Now this is where a UMKM in Yogyakarta named Pabriek Kopi Nata educates that drinking coffee is legal, you know, for all people with decaf coffee. You need to know in advance what exactly is decaf coffee.
Reporting from magazine.ottencoffee.co.id, Decaf coffee is coffee which contains almost no caffeine. The coffee has undergone a special process in which the caffeine content has been reduced to the maximum extent. Decaf coffee was first discovered by a coffee trader from Germany named Ludwig Roselius in 1903.
Types of Coffee Decaf Factory Nata Coffee
Coffee which is marketed has two types namely Arabica and Robusta. Perhaps many do not know how different the two are, Ms. Orin’s husband explained that the simple taste of Arabica coffee is coffee with its acids. Whereas Robusta is more of a pure bitter taste. The special thing about this coffee that is obtained is the original domestic coffee. “We don’t want to use foreign products, we used to sell coffee from outside, but now we want to focus more on domestic coffee.”
Business for generations
The business he is currently doing is none other than a business derived from Ms. Orin’s own grandfather. In 1975 coffee was a family business, especially his grandfather. But no children continue because in his day coffee was worthless. What do you want to eat by selling coffee?
“So, what do you want to eat at the coffee shop? It’s the same now … In terms of quality I look in the mirror with him but he is now more focused on decaf coffee (low in caffeine)”
Setyorini, owner of Pabriek Kopi NataHis Ingenuity in managing the coffee business, he started it in 2005. He does have a mission to introduce that drinking coffee can be done by anyone, even those who are pregnant. Many people want to sip the pleasure of coffee but do not want to bear the trembling and uncomfortable effects of caffeine. Though coffee has amazing benefits including preventing Parkinson’s, Alzheimer’s, prostate cancer, and type 2 diabetes. It has made it convenient, affordable prices in the bag. “Decaf is the cheapest at around 130 thousand, while at nata factory is only 60 thousand.”
Now for those who are curious, the following is the timeline of the Nata Coffee Pabriek business
- Now for those who are curious, the following is the timeline of the Nata Coffee Pabriek business
- 1975 coffee as a family business
- 1984-2005 there were no activities where the selling price of coffee was unstable and no one wanted to continue this business
- 2005 Established CV Seven Bintang Jaya
- 2012 Selling single origin specialty coffee with brand: NATA TRADE CO
- Sell low decaf coffee manufacturer brand caffeine: KOPINATA
Coffee Content
Coffee is rich in anti-oxidants such as chlorogenic acid, ferritic acid (lowers blood sugar levels) qunides (fat produced when the opi is roasted). This fat can control blood sugar levels by increasing the ability of insulin to remove sugar from the blood.
“It’s still rare decaf coffee in Indonesia. In fact, my elderly (elderly) customer from Aceh deliberately ordered and said that there was actually decaf coffee in Indonesia. Because it is very expensive for the tools, which are around 3M and even then with a capacity of 5 kg of coffee. “
Marketing
Kopi Nata is a coffee producer that has played online marketing in several marketplaces. But not so concentrated on marketing, because production and management are still handled by themselves. The existence of the coffee is not from the farm itself but from partners and several coffee suppliers throughout Indonesia. “Why online has not been run, because for now many offline starts and we are still focused on production.” He explained.
Decaf Coffee Education is Still Difficult
Many people cannot drink coffee because they are nervous, their stomachs are sore, and so on. In the end those who love coffee at a certain point can collapse because of the effects of caffeine. Well the product value of Kopi Nata is on the decaf itself.
“It’s very difficult here to educate people to drink decaf coffee. People understand that coffee is coffee, bitter, and some even said that coffee usually buys 1,500 rupiah for sachets. “
Oh yeah, the decaf isn’t from a machine, you know! But in a natural way. In fact this coffee does not really need a large production facility. Who needs a big space is actually for storage. Also note that the average decaf sold on the market is extract. The method is that if the pulp does not contain a lot of scum, then the coffee already contains a lot of mixtures or low quality.
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Source : blog.titipku.com
