JAKARTA – Five countries have been designated as export destination countries for micro, small and medium enterprises (MSMEs), which are carried out through the e-commerce platform.
The Minister of Trade Agus Suparmanto said that the export of UMKM via e-commerce to the five countries was carried out by cooperating with Bukalapak which has Bukaglobal features. The five countries a.l. Brunei Darussalam, Malaysia, Taiwan, Singapore and Hong Kong.
“We want to take advantage of this e-commerce platform to facilitate the export of MSME products. Because, UMKM will be facilitated in the process of marketing or promotion, delivery to quality product development assistance. Moreover, MSMEs no longer need to bother opening stores abroad to support exports, “he said Tuesday (10/12/2019).
He promised to increase cooperation to encourage MSME exports with companies holding other e-commerce platforms, other than Bukalapak. The expansion of export destination countries will also be carried out by the government in the near future.
Minister Agus said, one of the main criteria for determining MSME export destination countries through e-commerce was the presence of residents in export destination countries. Because the population of Indonesia in export destination countries can be used as promotional agents for the products of the country.
“It is possible that countries in the Middle East such as Saudi Arabia will become the main destination for the export of MSME products via e-commerce. Because our population in the country is quite a lot, “he said.
Meanwhile, the Director General of the Ministry of Trade’s National Export Development (PEN) Dody Edward said a number of MSME products that were potentially exported through the e-commerce platform, a.l. textiles and textile products, footwear, bags, handicrafts, food and beverages, and herbal products.
In utilizing the export policy via commerce, the government will work closely with Bukalapak in developing the production of 1,000 small businesses in the country.
The business development process includes fostering and developing exports, training to improve production quality, cooperation with Indonesian Trade Attaches abroad as market intelligence and utilization of Bukalapak’s partners abroad.
“Implementation of efforts to develop exports of MSME products via e-commerce will also be carried out by other ministries and institutions. We will work together to take advantage of this opportunity to increase exports, “he said.
Bukalapak’s Co-Founder Fajrin Rasyid said that Bukalapak will not recklessly export and market Indonesian MSME products abroad. According to him, MSME products from Indonesia which are displayed in Bukaglobal will go through a curation process first.
“We want to ensure the quality of our products is qualified, so we can compete with other products abroad. On the other hand curation is important so that our products can pass overseas requirements that are classified as strict, “he said.
He said, Bukalapak will also conduct promotions and exploration of the expansion of export markets to other countries besides the five countries. For this reason, he hopes that there will be stronger support from the government to encourage the expansion of Indonesian products abroad, especially MSME products.