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Indonesian Entrepreneurs Are Encouraged to Work on Middle East Markets

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Bizcom Indonesia mengadakan investor gathering yang ke-39 dengan tema "Strategy and Opportunity Indonesia and Middle East Relations in Business, Investment and Trade 4.0" di Blu Martini, Hotel JW Marriott, Mega Kuningan, Jakarta. (Foto: Istimewa)

Jakarta – The government continues to aggressively strengthen trade and investment relations with a number of countries in the Middle East region. This is because quite a lot of Indonesian commodities have great potential to enter the Middle East market.

Moreover, the Middle East region itself has a large population with per capita income including the richest in the world. Accordingly, the level of demand for commodities which is the main need also continues to increase.

Seeing this opportunity, Bizcom Indonesia held its 39th investor gathering with the theme Strategy and Opportunity Indonesia and Middle East Relations in Business, Investment and Trade 4.0 which took place at Blu Martini, JW Marriott Hotel, Mega Kuningan, Jakarta.

CEO of Bizcom Indonesia, Sendra Wong, said that the investor gathering held by Bizcom Indonesia has a vision and hope of building a mutually sustainable ecosystem between business owners, investors, strategic corporations and other parties.

CEO of Arsia Trade, which is engaged in the business-to-business (B2B) marketplace for the Middle East-Indonesia market, Mohamad Sharif explained that the Middle East region includes several countries with per capita income including the richest in the world.

Mohammad Sharif CEO Arsia Trade

“This has become a very large consumption potential, but the presence of e-commerce in these regions is not much and as busy as in other parts of the world,” he explained.

According to Sharif, the Middle East region is considered to be a growing market in the e-commerce sector. “The size is relatively small compared to other markets. However, the growth of e-commerce in Arab countries has not escaped the attention of business people and global digital industry players,” he added.

President Business Council Indonesia Qatar and Kuwait and the CEO of TSP Group, Hendra Hartono said, there are several aspects of challenges and maximizing the potential for food and beverage exports in the Middle East market.

Hendra Hartono, President Business Council Indonesia Qatar and Kuwait and the CEO of TSP Group

“Some of the challenges for the market there are multi-ethnic characteristics, consumer behavior, and market competition in neighboring countries,” explained Hendra Hartono.

Hendra also presented several charts about products that frequently export and import between Indonesia and the Middle East, the composition of immigrants, the share of non-oil and gas exports, as well as the market strategy plan for Saudi Arabia.

Meanwhile, CEO of Ralali, Joseph Aditya said, Ralali has a mission to build a business ecosystem, while bridging successful business people through reliable and user-friendly digital technology, which can be used as a world-class leading business platform.

Joseph Aditya, CEO Ralali


“Ralali as the first and largest B2B platform in Indonesia which was established in 2014, now has 11,000 trusted vendors, 135,000 customers, 250,000 products, and 2 million visitors from all over Indonesia every month,” said Joseph Aditya.

Afiff Bahalwan President Director of PT. Safarindo Internusa

The last speaker was Afiff Bahalwan who is the President Director of PT. Safarindo Internusa which is a trading company that was founded in 1995. PT. Safarindo Internusa is engaged in export-import and distribution of products from several countries, one of which is the Middle East. Afiff explained about the Indonesia-Middle East market landscape, and discussed the analysis of the strengths, weaknesses and threats of the Middle East market.

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